"name": "New Standard Jean in Indigo

A cult-classic pair of jeans from one of our favorite French labels, crafted from close-to-perfect and tough-as-nails selvedge denim. The look is clean and anonymous, with no fancy stitching or pocket design. They have a lower rise than 501’s, and are cut slimmer without being fashiony. The raw denim becomes softer and fades over time. If you wait a few months, they’ll wear in and become as unique to you as a fingerprint.