Magazine B

A publication exploring brands that shape our lives, focusing on the creative and functional aspects of photography. Each issue features a single brand from an independent perspective, with rich photography and graphics. Think of it as a documentary in print format that complements its coffee table appeal. Issue 34 highlights German company Leica, the maker of the first 35mm camera. As Joh notes, 'With the decline of film and the rise of digital, many businesses in the photography industry, including Leica, found themselves facing significant challenges. Leica, however, adopted Panasonic's digital technology to introduce new products, and has continually worked to strengthen its presence in the digital market.'